ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...
28 November, 2023
Communication Tips
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....
15 November, 2023
ON THE BIAS: Sunk Cost Fallacy
Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...
31 October, 2023
ON THE BIAS: Fluency Shortcut
Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....
18 October, 2023
ON THE BIAS: Reactance Effect
People react negatively to being told what they must or can't do, which is called the reactance effect. Preventing this from happening is key....
03 October, 2023
The stakeholder meeting just ended. What’s next?
You wrap up a stakeholder meeting, and it was great! Or, maybe it was terrible. Or, maybe it was meh. See how to move the project forward in each scen...
13 February, 2023
ON THE BIAS: Picture Superiority Effect
We process pictures much faster than we process words, and we remember those images for far longer. Yet not all images produce the desired results....
29 November, 2022
ON THE BIAS: Present Bias
We make plenty of decisions today, in the present moment, but not all of them benefit our future selves. Learn how we can close that gap....
08 November, 2022
Rethinking…our starting point
Let's consider all the positive shifts that can happen if we change our starting point from "we need people to change" to "we need to HELP people chan...
11 May, 2022
Starting vs. sustaining a new behavior
What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for differ...
02 March, 2022
Getting people to show up to your event
In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to...
10 November, 2021
What tone are you going for?
While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to so...
21 July, 2021
Articles have been featured on
