Advertising Lessons

Smokey Bear first came on the scene in 1944 to remind us that "Only YOU can prevent forest fires." Where are they now?...

05 September, 2023

D.A.R.E. officers first entered classrooms in 1983 to prevent kids from doing drugs and joining gangs. Where are they now?...

21 August, 2023

The Got Milk? milk-mustache campaign ran for 20 years and is widely known and loved. But where are they now? Read on to find out....

25 July, 2023

Explore why repeated exposure to concepts and behaviors increases our familiarity and comfort with adopting change....

26 October, 2022

In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to...

10 November, 2021

Audiences expect greater transparency and real-ness from the brands they support and follow. It's time to turn your brand inside-out by showcasing pas...

27 October, 2021

While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to so...

21 July, 2021

This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...

03 March, 2021

This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or m...

17 February, 2021

With demographics becoming more fluid and less indicative of behavior patterns, it's important to lead with psychographics when segmenting audiences. ...

11 November, 2020

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