I know we wish our audiences would just JUMP from their current behavior to our desired behavior, but it doesn't happen that way. Instead, it's a series of small steps in the transition towards change....
Problem trees can be incredibly useful and insightful, but beware of the trap of trying to match one solution for each problem! Not only will it overwhelm us, but it also assumes a logical, linear path towards change....
Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....
Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....
In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to show up!...
Audiences expect greater transparency and real-ness from the brands they support and follow. It's time to turn your brand inside-out by showcasing passionate staff and volunteers as messengers for the cause....
"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...
All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that increase a project’s chance of achieving success. ...
Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...
While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....