Even when we believe we are lone sheep, there is daily proof that we're heavily influenced by the herd around us - even when they're strangers....

Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 months. Which means I had the pleasure of going online multiple times to research best practices...

Sometimes influencers are actual members of the community who are respected, well-regarded, and looked-up-to. Such as a village elder, a local “mother hen”, or someone charismatic who is great at bringing people together. And sometimes…the influencer is created and manufactured....