We want fishers to recycle broken fishing nets instead of tossing them overboard. Which motivator works best to get them started: intrinsic benefits or responsibility? Head inside to find out!...

13 July, 2022

You want more people to participate in your annual No Mow May campaign. Should you use social proof or influencers to spark action? Head inside to find out!...

29 June, 2022

Once we're successful at changing behavior, we may still have work to do. Achieving lasting change means rethinking our timelines and planning to be in it for the long haul....

25 May, 2022

What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....

02 March, 2022

Leading with love means we channel empathy for our audiences and design behavior change programs with them front-of-mind. This should impact everything we develop and communicate, from the get-go....

16 February, 2022

I know we wish our audiences would just JUMP from their current behavior to our desired behavior, but it doesn't happen that way. Instead, it's a series of small steps in the transition towards change....

02 February, 2022

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....

05 January, 2022

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....

24 November, 2021

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...

13 October, 2021