Starting vs. sustaining a new behavior
What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....
02 March, 2022
Leading with love (for our audiences)
Leading with love means we channel empathy for our audiences and design behavior change programs with them front-of-mind. This should impact everything we develop and communicate, from the get-go....
16 February, 2022
Our audiences don’t go from point A to point B
I know we wish our audiences would just JUMP from their current behavior to our desired behavior, but it doesn't happen that way. Instead, it's a series of small steps in the transition towards change....
02 February, 2022
When should we start something new?
Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....
05 January, 2022
Give yourself permission to have fun
Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....
24 November, 2021
Persuasion versus Manipulation
"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...
13 October, 2021
When your leader is a laggard
Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...
01 September, 2021
“Lazy” is lazy
When we claim that people don't take action because they're "lazy", then we dismiss their ability to change. Which is a disservice to our audience, our projects, and the larger mission. It's our job to do better. ...
07 July, 2021
Preventing uncertainty from preventing action
Uncertainty is a feeling that humans hate and we work hard to avoid it, which means if our communication isn't clear or helpful, then our audience may choose to give up. Here's how we can prevent uncertainty from preventing action....
28 May, 2021
Is the Press on our side???
I'm beginning to feel like the press isn't on our side in preventing conservation misinformation. In fact, they're likely a big contributor to our challenges....
12 May, 2021