Let's consider all the positive shifts that can happen if we change our starting point from "we need people to change" to "we need to HELP people change."...

What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....

In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to show up!...

While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....

Uncertainty is a feeling that humans hate and we work hard to avoid it, which means if our communication isn't clear or helpful, then our audience may choose to give up. Here's how we can prevent uncertainty from preventing action....

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...

This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...

This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or my "pandemusings". Read part 1 inside. ...

Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...