The stakeholder meeting just ended. What’s next?
You wrap up a stakeholder meeting, and it was great! Or, maybe it was terrible. Or, maybe it was meh. See how to move the project forward in each scenario....
13 February, 2023
ON THE BIAS: Picture Superiority Effect
We process pictures much faster than we process words, and we remember those images for far longer. Yet not all images produce the desired results....
29 November, 2022
ON THE BIAS: Present Bias
We make plenty of decisions today, in the present moment, but not all of them benefit our future selves. Learn how we can close that gap....
08 November, 2022
Rethinking…our starting point
Let's consider all the positive shifts that can happen if we change our starting point from "we need people to change" to "we need to HELP people change."...
11 May, 2022
Starting vs. sustaining a new behavior
What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....
02 March, 2022
Getting people to show up to your event
In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to show up!...
10 November, 2021
What tone are you going for?
While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....
21 July, 2021
Preventing uncertainty from preventing action
Uncertainty is a feeling that humans hate and we work hard to avoid it, which means if our communication isn't clear or helpful, then our audience may choose to give up. Here's how we can prevent uncertainty from preventing action....
28 May, 2021
A better way to battle misinformation
Instead of chasing down misinformation, try using alternative narratives to present a different path forward....
28 April, 2021
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...
17 March, 2021