Our traditional messaging approaches focus too heavily on why the current behavior isn't a good choice, yet that's not producing the results we want to see. Let's flip the script and focus on why the alternate behavior is the better option! See how it can...

What are you asking people to do? While this may sounds simple, it can be surprisingly difficult to answer in a way that is clear, specific and actionable. Use this quick guide that I start all my workshops and courses with to refine your "ask"...

As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This personal - and somewhat embarrassing - story highlights how tricky the communication game can be....

All of us have different layers of people we interact with regularly, either directly or by being strangers in the same place. And all of these people have the potential to influence our actions and behaviors. Do you know who's in your spheres of influence?...

For the first installation of my new "Innovations in Conservation" series, I interviewed Sean Simmons who is the founder of Angler's Atlas: a digital citizen science platform that collects important fishing data across Canada's lakes....

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audiences sustain new behaviors....

Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 months. Which means I had the pleasure of going online multiple times to research best practices...