Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...

They come, they destroy, they leave. That won't be the mantra of future tourists and visitors who seek more sustainable and awe-inspiring experiences. So how can we inspire this ever-moving, transient audience to take action before they head home?...

Conflict between practitioners and communities can prevent important projects from moving forward. Responding to two reader's challenges, this article explores possible causes of conflict and how to overcome them....

Clean air, clean water, healthy soil that produces healthy foods. These are things we can ALL get behind, even climate skeptics. It's time to move beyond our impasse of arguing about climate change and start to motivate more people by focusing on personally meaningful benefits...

Our traditional messaging approaches focus too heavily on why the current behavior isn't a good choice, yet that's not producing the results we want to see. Let's flip the script and focus on why the alternate behavior is the better option! See how it can...

What are you asking people to do? While this may sounds simple, it can be surprisingly difficult to answer in a way that is clear, specific and actionable. Use this quick guide that I start all my workshops and courses with to refine your "ask"...

As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This personal - and somewhat embarrassing - story highlights how tricky the communication game can be....

All of us have different layers of people we interact with regularly, either directly or by being strangers in the same place. And all of these people have the potential to influence our actions and behaviors. Do you know who's in your spheres of influence?...

For the first installation of my new "Innovations in Conservation" series, I interviewed Sean Simmons who is the founder of Angler's Atlas: a digital citizen science platform that collects important fishing data across Canada's lakes....

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audiences sustain new behaviors....