While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....

Uncertainty is a feeling that humans hate and we work hard to avoid it, which means if our communication isn't clear or helpful, then our audience may choose to give up. Here's how we can prevent uncertainty from preventing action....

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...

This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...

This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or my "pandemusings". Read part 1 inside. ...

Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...

They come, they destroy, they leave. That won't be the mantra of future tourists and visitors who seek more sustainable and awe-inspiring experiences. So how can we inspire this ever-moving, transient audience to take action before they head home?...

Conflict between practitioners and communities can prevent important projects from moving forward. Responding to two reader's challenges, this article explores possible causes of conflict and how to overcome them....