Getting people to show up to your event
In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to show up!...
10 November, 2021
What tone are you going for?
While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....
21 July, 2021
Preventing uncertainty from preventing action
Uncertainty is a feeling that humans hate and we work hard to avoid it, which means if our communication isn't clear or helpful, then our audience may choose to give up. Here's how we can prevent uncertainty from preventing action....
28 May, 2021
A better way to battle misinformation
Instead of chasing down misinformation, try using alternative narratives to present a different path forward....
28 April, 2021
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...
17 March, 2021
Pandemic Musings (part 2 of 2)
This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...
03 March, 2021
Pandemic Musings (part 1 of 2)
This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or my "pandemusings". Read part 1 inside. ...
17 February, 2021
Don’t forget about the after-action moment
Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...
14 October, 2020
There’s no SHAME in my game
Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...
22 July, 2020
Ways to reach that ever-moving transient audience of tourists
They come, they destroy, they leave. That won't be the mantra of future tourists and visitors who seek more sustainable and awe-inspiring experiences. So how can we inspire this ever-moving, transient audience to take action before they head home?...
04 March, 2020