"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...

All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that increase a project’s chance of achieving success. ...

Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...

Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...

We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffective one. Instead, let's focus on their potential whys for taking the same actions we want them to...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...

The goal of designing a tailored strategy isn't to find the one right answer that will create change. That doesn't exist! The goal is to put the most audience-informed, audience-aligned, problem- and need-solving option into action so we can begin to move the needle....

Many organizations put out statements standing in solidarity with the Black Lives Matter movement and with commitments to combat racism. Which is awesome. Now, it's time to work towards delivering on these commitments AS PART OF our conservation, sustainability, and natural resource management work. Here...

Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using fear might impact the larger cause and what happens after we lean on fear?...