We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...

We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fun to do? Find out inside!...

We want fishers to recycle broken fishing nets instead of tossing them overboard. Which motivator works best to get them started: intrinsic benefits or responsibility? Head inside to find out!...

You want more people to participate in your annual No Mow May campaign. Should you use social proof or influencers to spark action? Head inside to find out!...

If fictional stories help us create the future, then what do we create when fiction doesn’t write a future for it? It's time to rewrite and retell better stories of the future....

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...

All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that increase a project’s chance of achieving success. ...