Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using fear might impact the larger cause and what happens after we lean on fear?...
Is your audience engagement plateauing, or worse, petering out? It could be a sign of audience fatigue, which means more communication won't produce more results. Read on for ideas to renew and grow interest and participation in your environmental activities....
They come, they destroy, they leave. That won't be the mantra of future tourists and visitors who seek more sustainable and awe-inspiring experiences. So how can we inspire this ever-moving, transient audience to take action before they head home?...
Clean air, clean water, healthy soil that produces healthy foods. These are things we can ALL get behind, even climate skeptics. It's time to move beyond our impasse of arguing about climate change and start to motivate more people by focusing on personally meaningful benefits...
Our traditional messaging approaches focus too heavily on why the current behavior isn't a good choice, yet that's not producing the results we want to see. Let's flip the script and focus on why the alternate behavior is the better option! See how it can...
I know it feels like it's our audience. Because we need everyone to adopt more sustainable behaviors right away. But can YOUR organization create change among that many people? Likely not. And that's okay. Start segmenting your audience and focusing on where you can motivate...
What are you asking people to do? While this may sounds simple, it can be surprisingly difficult to answer in a way that is clear, specific and actionable. Use this quick guide that I start all my workshops and courses with to refine your "ask"...
Food is a hot topic right now. And it should be! There are so many aspects of this daily activity worth looking at more closely: what we eat, how we prepare it, where we buy it, how we store it, and which specific products we...
A series of road trips left me frustrated with degrading driving norms. So I channeled my angst into 5 driving behavior ads. #ZenDrivingRules....
Both, at the core, are asking people to do something. But the difference lies in the frequency in which they need to do it. Are you clear on which one you're asking your audience to do?...