The Diffusion of Innovation Theory sparks many questions about the world around us. One of those being: how do we know if an idea will become a trend or end up fizzled like a fad? Luckily, there are some key things that separate the two...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...

More businesses are going zero-waste, net zero emissions and 100% renewable electricity. They do it to protect the planet, sure - but mainly to recruit & retain top talent and meet consumer expectations. Where does that leave NGOs who aren't making these same strides in...

Working on environmental and social issues requires optimism, believing in change, persistence and determination. And it can be f'ing exhausting! Building up resilience is key to keep us going at it every day. What's in your resilience regimen??...

Food is a hot topic right now. And it should be! There are so many aspects of this daily activity worth looking at more closely: what we eat, how we prepare it, where we buy it, how we store it, and which specific products we...

A series of road trips left me frustrated with degrading driving norms. So I channeled my angst into 5 driving behavior ads. #ZenDrivingRules....

We claim there are NO silver bullets. That complex conservation problems require an entire toolkit of solutions. So then, why are we also the first to criticize conservation movements as they start to gain traction???...

As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This personal - and somewhat embarrassing - story highlights how tricky the communication game can be....

The topic of failure sure is popular these days. But in order to learn from failure, one must – FIRST – recognize that something has actually failed. How can you better identify when failure has occurred?...

We all tend to be pretty focused on the Millennial generation, but what about the generation after them? Those born between 1995 and 2012 known as Gen Z or the iGen. What do we know about them and how they prefer to receive information??? Well,...