Innovations in Conservation: Fel Cadiz of Rare

Innovations in Conservation: Fel Cadiz of Rare

Exploring the fascinating world of campaign mascots!

Did you know…

» That there are actually 7 ProFi (Professional Fisher) mascots scattered across the Philippines?

» That each person wearing the ProFi mascot gets briefed on its personality, signature moves, and rules of engagement? (Just like at Disney!)

» That ProFi is the result of a well-researched, pre-tested, and much iterated upon audience persona of fishers in the Philippines?

» That there’s a good reason why ProFi doesn’t have a first or last name?

These are just some of the fascinating things you’ll learn by watching this interview with Fel Cadiz, the Director of Behavior Adoption & Training at Rare.

Watch the full interview here

Listen to + download the audio version