Innovations in Conservation: Fel Cadiz of Rare
Exploring the fascinating world of campaign mascots!
Did you know…
» That there are actually 7 ProFi (Professional Fisher) mascots scattered across the Philippines?
» That each person wearing the ProFi mascot gets briefed on its personality, signature moves, and rules of engagement? (Just like at Disney!)
» That ProFi is the result of a well-researched, pre-tested, and much iterated upon audience persona of fishers in the Philippines?
» That there’s a good reason why ProFi doesn’t have a first or last name?
These are just some of the fascinating things you’ll learn by watching this interview with Fel Cadiz, the Director of Behavior Adoption & Training at Rare.