I’m so glad you joined my intro training on “Motivating Action & Change for the Environment”!
As a follow-up to the webinar, here are supplemental resources and reference materials.
DYNAMIC NORMS: Knowing that others are trying to do something new and different can shape our own behaviors.
WARM GLOW: Do people give to others because of pure altruism? Some evidence suggests people do it to feel a “warm glow” or for karma’s sake.
DIFFUSION OF INNOVATION: This Nature Sustainability article explores how conservation initiatives go to scale and how far they usually make it up the diffusion curve.
WHY DON’T AWARENESS AND ATTITUDE SHIFTS LEAD TO ACTION? Two articles in the Stanford Social Innovation Review, written by the same authors, showcase multiple reasons why achieving behavior change takes more (and different) approaches than awareness and attitude shifts.
Both articles include a number of case study examples and cited research papers.
Another angle: how choice architecture can encourage different behaviors on the spot. Specifically, how offering more vegetarian options on a menu reduces meat consumption.
If you’re hungry for more hands-on learning and doing, then check out my working sessions and online course.