Fads versus Trends
The Diffusion of Innovation Theory sparks many questions about the world around us. One of those being: how do we know if an idea will become a trend ...
05 August, 2020
Random Musings
There’s no SHAME in my game
Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will h...
22 July, 2020
What does it mean when business takes the lead?
More businesses are going zero-waste, net zero emissions and 100% renewable electricity. They do it to protect the planet, sure - but mainly to recrui...
05 February, 2020
Let’s talk about: RESILIENCE
Working on environmental and social issues requires optimism, believing in change, persistence and determination. And it can be f'ing exhausting! Buil...
21 August, 2019
Let’s talk about: FOOD
Food is a hot topic right now. And it should be! There are so many aspects of this daily activity worth looking at more closely: what we eat, how we p...
10 July, 2019
Channeling angst into ads
A series of road trips left me frustrated with degrading driving norms. So I channeled my angst into 5 driving behavior ads. #ZenDrivingRules....
12 June, 2019
Conservation’s “Silver Bullet” Hypocrisy
We claim there are NO silver bullets. That complex conservation problems require an entire toolkit of solutions. So then, why are we also the first to...
17 April, 2019
Communication is a tricky game
As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This...
03 April, 2019
What happens when you fail to fail?
The topic of failure sure is popular these days. But in order to learn from failure, one must – FIRST – recognize that something has actually fail...
20 February, 2019
Hearing from the next, next generation
We all tend to be pretty focused on the Millennial generation, but what about the generation after them? Those born between 1995 and 2012 known as Gen...
26 April, 2018
What Moana teaches us about behavior change
Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. Th...
01 February, 2018
Know Your Audience When Resigning from a Job
Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 mont...
03 November, 2016
Articles have been featured on
