Fads versus Trends
The Diffusion of Innovation Theory sparks many questions about the world around us. One of those being: how do we know if an idea will become a trend ...
Random Musings
The Diffusion of Innovation Theory sparks many questions about the world around us. One of those being: how do we know if an idea will become a trend ...
Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will h...
More businesses are going zero-waste, net zero emissions and 100% renewable electricity. They do it to protect the planet, sure - but mainly to recrui...
Working on environmental and social issues requires optimism, believing in change, persistence and determination. And it can be f'ing exhausting! Buil...
Food is a hot topic right now. And it should be! There are so many aspects of this daily activity worth looking at more closely: what we eat, how we p...
A series of road trips left me frustrated with degrading driving norms. So I channeled my angst into 5 driving behavior ads. #ZenDrivingRules....
We claim there are NO silver bullets. That complex conservation problems require an entire toolkit of solutions. So then, why are we also the first to...
As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This...
The topic of failure sure is popular these days. But in order to learn from failure, one must – FIRST – recognize that something has actually fail...
We all tend to be pretty focused on the Millennial generation, but what about the generation after them? Those born between 1995 and 2012 known as Gen...
Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. Th...
Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 mont...
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