I’m so glad you joined my talk on “Messages that Motivate” during the 2022 Water Conservation Showcase.
As a follow-up to the webinar, here are supplemental resources and reference materials to keep the fun going.
Why are some traditional methods not working hard enough for us? This quiz features 5 communication materials and asks you to assess why it’s not working hard enough for us. It’s multiple-choice, so don’t stress! After each quiz question, I share my perspective on what’s not working and what could be done better.
DYNAMIC NORMS: Knowing that others are trying to do something new and different can shape our own behaviors.
DIFFUSION OF INNOVATION: This Nature Sustainability article explores how conservation initiatives go to scale and how far they usually make it up the diffusion curve.
WHY DON’T AWARENESS AND ATTITUDE SHIFTS LEAD TO ACTION? Two articles in the Stanford Social Innovation Review, written by the same authors, showcase multiple reasons why achieving behavior change takes more (and different) approaches than awareness and attitude shifts.
Both articles include a number of case study examples and cited research papers.
If you’re hungry for more hands-on learning, then check out my on-demand short course and the 8-week Making Moves live, online course.