Making Sustainable Fishing Popular in Mongolia
How belonging and social proof can lead to behavior change. If you were to go fishing in the remote town of Dadal today, located along the idyllic ...
Hi there!
I’m passionate about training conservationists how to design outreach plans that motivate action.
I bring together best practices from commercial advertising, insights from behavioral science, and my first-hand experiences in conservation.
Packaged to help you design effective and cost-efficient behavior change communications.
Check out the services I offer to see how I can support you in achieving conservation success.
Brooke spent the first decade of her career working in ad agencies, such as Ogilvy, helping clients reach target audiences to build brand awareness, change preferences, and sell products. In 2007, she joined the NGO Rare where she designed and implemented behavior change campaigns that inspired local communities in Mongolia, Thailand, Laos, and The Philippines to adopt more sustainable fishing and hunting behaviors. Operating independently since 2016, Brooke offers workshops, online courses, and consulting services that provide practical steps for creating communication & outreach plans that motivate people to take action and change behaviors.
Examples of work I’ve done
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Well, good news! I’ve got some really cool case studies to share with you.
How belonging and social proof can lead to behavior change. If you were to go fishing in the remote town of Dadal today, located along the idyllic ...
In every relationship there is a spender and a saver. Ogilvy identified a segment of high value consumers who should have been carrying the America...
Protecting marine areas to ensure more fish for the future. Even though MPAs were already established and well-known at these sites, there was stil...
Awesome people I’ve worked for and with
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