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Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using fear might impact the larger cause and what happe...

Veruca Salt wants to see results now! When this happens, we have to resist the pressure to produce short-term results that don't deliver on our long-term goals. There's a way to balance the two so sho...

Is your audience engagement plateauing, or worse, petering out? It could be a sign of audience fatigue, which means more communication won't produce more results. Read on for ideas to renew and grow i...

Conflict between practitioners and communities can prevent important projects from moving forward. Responding to two reader's challenges, this article explores possible causes of conflict and how to o...

More businesses are going zero-waste, net zero emissions and 100% renewable electricity. They do it to protect the planet, sure - but mainly to recruit & retain top talent and meet consumer expectatio...

Clean air, clean water, healthy soil that produces healthy foods. These are things we can ALL get behind, even climate skeptics. It's time to move beyond our impasse of arguing about climate change an...

Our traditional messaging approaches focus too heavily on why the current behavior isn't a good choice, yet that's not producing the results we want to see. Let's flip the script and focus on why the ...

I know it feels like it's our audience. Because we need everyone to adopt more sustainable behaviors right away. But can YOUR organization create change among that many people? Likely not. And that's ...

What are you asking people to do? While this may sounds simple, it can be surprisingly difficult to answer in a way that is clear, specific and actionable. Use this quick guide that I start all my wor...

Working on environmental and social issues requires optimism, believing in change, persistence and determination. And it can be f'ing exhausting! Building up resilience is key to keep us going at it e...

Purpose is everywhere these days. But what does it mean for conservation organizations who are already doing good in the world? Well, it doesn't mean we get a free pass. Read on for how you can st...

Rihanna and the Fenty Effect are setting new standards for diversity & inclusion, which WILL impact consumer expectations of conservation & environmental orgs as well. Yet, we already have a diversity...

Cynde and I had a great time chatting about the role children can fill in creating sustainability changes today AND in influencing adults to be more conservation minded AND in becoming a future genera...

Food is a hot topic right now. And it should be! There are so many aspects of this daily activity worth looking at more closely: what we eat, how we prepare it, where we buy it, how we store it, and w...

For my third "Innovations in Conservation" interview, I spoke with Fel Cadiz, the Director of Behavior Adoption & Training for Rare's Fish Forever program in the Philippines. We had a great chat about...

A series of road trips left me frustrated with degrading driving norms. So I channeled my angst into 5 driving behavior ads. #ZenDrivingRules....

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audi...

Ever wonder why you can't get that Nationwide or Farmer's insurance tune out your head? Well, that's the magic of mnemonic sound devices - learn how they work in this article. And it features a kick-a...

We claim there are NO silver bullets. That complex conservation problems require an entire toolkit of solutions. So then, why are we also the first to criticize conservation movements as they start to...

As communicators, it's our responsibility to try and be as clear as possible for our receivers. But even then, we sometimes won't reach everyone. This personal - and somewhat embarrassing - story high...

Every interaction someone has with your brand leaves them with an impression. Are you making the most out of that opportunity? Use these tips to help bring your cause to life at your next event or act...

The topic of failure sure is popular these days. But in order to learn from failure, one must – FIRST – recognize that something has actually failed. How can you better identify when failure has o...

All of us have different layers of people we interact with regularly, either directly or by being strangers in the same place. And all of these people have the potential to influence our actions and b...

Both, at the core, are asking people to do something. But the difference lies in the frequency in which they need to do it. Are you clear on which one you're asking your audience to do?...

Our audiences receive hundreds of messages asking them to take better care of themselves, their families and community, and their environment. On top of that, we ask them to support people, animals an...

Our audience may have tried to do the action, but it got too difficult to complete. These are situations when we've made all the right steps to motivate people to do something, overcoming status quo b...

Using the power of play to engage audiences in conservation. For my second "Innovations in Conservation" interview, I spoke with Gautam Shah, the founder of Internet of Elephants. His company creates ...

Sometimes our audiences don't do a new or different behavior simply because they cannot access the required equipment, tools or resources needed to do that behavior. It may seem obvious but are we loo...

It's our tendency to jump to solutions. After all, time is of the essence and we need people to take conservation actions. But I feel it's really important to first understand why people aren't doing ...

As change agents, our messages and calls-to-action are competing with the overwhelming amount of information and advice that’s out there. An important method for breaking through the noise and getti...

How belonging and social proof can lead to behavior change. If you were to go fishing in the remote town of Dadal today, located along the idyllic shores of the Onon River in the north-east of Mong...

In every relationship there is a spender and a saver. Ogilvy identified a segment of high value consumers who should have been carrying the American Express card but weren’t. The trouble was the ...

Protecting marine areas to ensure more fish for the future. Even though MPAs were already established and well-known at these sites, there was still a high rate of illegal fishing both inside and o...

Advertising has always fascinated me. From the early days of Wendy’s “Where’s the Beef?” to Under Armour’s inspiring “Will Finds a Way,” commercial advertising regularly influences my...

How belonging and social proof can lead to behavior change. If you were to go fishing in the remote town of Dadal today, located along the idyllic shores of the Onon River in the north-east of Mong...

Empathy is a hot topic It comes up often in articles about effective leadership styles. A search for “empathy” on Harvard Business Review returns 40 articles and case studies that have been pub...

Have you heard of Headspace? It’s a meditation app co-founded by a former Buddhist monk and boasts over 20 million users. How about Talkspace? It’s an app that matches you with an online therap...

The digital age has given consumers unprecedented access to immediate, and often unfiltered, information about companies, governments, and nonprofits. We can now peek behind the curtain and look at...

We all tend to be pretty focused on the Millennial generation, but what about the generation after them? Those born between 1995 and 2012 known as Gen Z or the iGen. What do we know about them and how...

The concept of scarcity has been used a lot in the behavioral economics and marketing worlds, especially since the release of the book Scarcity in 2013. Yet there are two sides to this same term that ...

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audi...

Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. The movie Moana can teach us many important lessons ...

Even when we believe we are lone sheep, there is daily proof that we're heavily influenced by the herd around us - even when they're strangers....

Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 months. Which means I had the pleasure of going online...

Sometimes influencers are actual members of the community who are respected, well-regarded, and looked-up-to. Such as a village elder, a local “mother hen”, or someone charismatic who is great at ...