The concept of scarcity has been used a lot in the behavioral economics and marketing worlds, especially since the release of the book Scarcity in 2013. Yet there are two sides to this same term that describe different behaviors and reactions. It’s important to know...

In most cases, knowledge is not needed as a precursor to behavior - but that doesn't mean there aren't important roles for knowledge to play. Check out the two key moments when knowledge can help audiences sustain new behaviors....

Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. The movie Moana can teach us many important lessons on how to successfully connect the two....

Even when we believe we are lone sheep, there is daily proof that we're heavily influenced by the herd around us - even when they're strangers....

Over the course of my career I have only resigned from a handful of jobs. But once, I did experience resigning from two jobs within the span of 4 months. Which means I had the pleasure of going online multiple times to research best practices...

Sometimes influencers are actual members of the community who are respected, well-regarded, and looked-up-to. Such as a village elder, a local “mother hen”, or someone charismatic who is great at bringing people together. And sometimes…the influencer is created and manufactured....