ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...
28 November, 2023
Behavioral Insights
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....
15 November, 2023
ON THE BIAS: Sunk Cost Fallacy
Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...
31 October, 2023
ON THE BIAS: Fluency Shortcut
Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....
18 October, 2023
ON THE BIAS: Reactance Effect
People react negatively to being told what they must or can't do, which is called the reactance effect. Preventing this from happening is key....
03 October, 2023
Ahead of the Curve: Low-cost Sustainability
With rising prices happening everywhere, how can we afford to buy and live sustainably? Low-cost sustainability options are here to help! ...
14 June, 2023
Ahead of the Curve: Growth of Gaming
The gaming industry is growing rapidly, and so is the intersection between gaming and environmentalism. See how you can stay ahead of the curve....
30 May, 2023
Ahead of the Curve: Age of Action
Gen Z is turning their anxiety into action, pressuring and influencing all of us to do more and do better. Here is how we can meet their rising expect...
17 May, 2023
Ahead of the Curve: The Great Outdoors
More people are heading outdoors to reduce anxiety, stress, and burnout. Here's how we can meet this need and foster sustainability....
02 May, 2023
Ahead of the Curve: The Joy Imperative
More people will ditch the doom scrolling and seek joy as an antidote to anxiety and burnout. Here's how we can meet this need....
15 April, 2023
ON THE BIAS: Picture Superiority Effect
We process pictures much faster than we process words, and we remember those images for far longer. Yet not all images produce the desired results....
29 November, 2022
ON THE BIAS: Present Bias
We make plenty of decisions today, in the present moment, but not all of them benefit our future selves. Learn how we can close that gap....
08 November, 2022
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