Behavioral Insights

We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...

We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fu...

Once we're successful at changing behavior, we may still have work to do. Achieving lasting change means rethinking our timelines and planning to be i...

What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for differ...

Leading with love means we channel empathy for our audiences and design behavior change programs with them front-of-mind. This should impact everythin...

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Anot...

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions mor...

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate peo...