Explore why repeated exposure to concepts and behaviors increases our familiarity and comfort with adopting change....

26 October, 2022

In many of our programs we host online and in-person events to engage and expand our audiences. But now it's time for the hard part: getting people to show up!...

10 November, 2021

Audiences expect greater transparency and real-ness from the brands they support and follow. It's time to turn your brand inside-out by showcasing passionate staff and volunteers as messengers for the cause....

27 October, 2021

While it's important to spend time making our messages clear, actionable, and motivating, we can't forget to consider how we want those messages to sound in the mind of our audience....

21 July, 2021

This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...

03 March, 2021

This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or my "pandemusings". Read part 1 inside. ...

17 February, 2021

With demographics becoming more fluid and less indicative of behavior patterns, it's important to lead with psychographics when segmenting audiences. Otherwise we risk designing engagement efforts that include implicit & explicit biases and ignoring key segments to reach....

11 November, 2020

We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffective one. Instead, let's focus on their potential whys for taking the same actions we want them to...

25 September, 2020

Veruca Salt wants to see results now! When this happens, we have to resist the pressure to produce short-term results that don't deliver on our long-term goals. There's a way to balance the two so short-term metrics feeds into longer term success....

29 April, 2020