You want more people to participate in your annual No Mow May campaign. Should you use social proof or influencers to spark action? Head inside to find out!...

Once we're successful at changing behavior, we may still have work to do. Achieving lasting change means rethinking our timelines and planning to be in it for the long haul....

What gets our audience started on adopting a new behavior will not be enough to sustain their momentum. We need to use different strategies for different phases of their progress....

Leading with love means we channel empathy for our audiences and design behavior change programs with them front-of-mind. This should impact everything we develop and communicate, from the get-go....

I know we wish our audiences would just JUMP from their current behavior to our desired behavior, but it doesn't happen that way. Instead, it's a series of small steps in the transition towards change....

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Another reason is because our mental bandwidth is usually higher after taking a break....

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...

Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...

When we claim that people don't take action because they're "lazy", then we dismiss their ability to change. Which is a disservice to our audience, our projects, and the larger mission. It's our job to do better. ...