Give yourself permission to have fun
Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions more fun inside the post....
24 November, 2021
Persuasion versus Manipulation
"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate people to live more sustainably. It's a tough and important concern to address - both for ourselves and others - and the response isn't...
13 October, 2021
Motivating Action & Change for the Environment
All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that increase a project’s chance of achieving success. ...
29 September, 2021
When your leader is a laggard
Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's time to look at creating individual change to support the larger movement. ...
01 September, 2021
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience what other people are doing. ...
17 March, 2021
Don’t forget about the after-action moment
Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that moment more special. ...
14 October, 2020
Your why isn’t their why
We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffective one. Instead, let's focus on their potential whys for taking the same actions we want them to...
25 September, 2020
There’s no SHAME in my game
Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will help them shed the shame. ...
22 July, 2020
There is no formula for changing behaviors
The goal of designing a tailored strategy isn't to find the one right answer that will create change. That doesn't exist! The goal is to put the most audience-informed, audience-aligned, problem- and need-solving option into action so we can begin to move the needle....
08 July, 2020
The anti-racism movement is growing & we ALL need to join
Many organizations put out statements standing in solidarity with the Black Lives Matter movement and with commitments to combat racism. Which is awesome. Now, it's time to work towards delivering on these commitments AS PART OF our conservation, sustainability, and natural resource management work. Here...
09 June, 2020