Advertising has always fascinated me. From the early days of Wendy’s “Where’s the Beef?” to Under Armour’s inspiring “Will Finds a Way,” commercial advertising regularly influences my understanding of the world around me....

How belonging and social proof can lead to behavior change. If you were to go fishing in the remote town of Dadal today, located along the idyllic shores of the Onon River in the north-east of Mongolia, you would be approached by a friendly local fisher....

The concept of scarcity has been used a lot in the behavioral economics and marketing worlds, especially since the release of the book Scarcity in 2013. Yet there are two sides to this same term that describe different behaviors and reactions. It’s important to know...

Behavior change doesn't have to mean culture change, which can be a concern for international conservationists working in community-based programs. The movie Moana can teach us many important lessons on how to successfully connect the two....

Even when we believe we are lone sheep, there is daily proof that we're heavily influenced by the herd around us - even when they're strangers....

Sometimes influencers are actual members of the community who are respected, well-regarded, and looked-up-to. Such as a village elder, a local “mother hen”, or someone charismatic who is great at bringing people together. And sometimes…the influencer is created and manufactured....