“Making Moves” Online Workshop
This online workshop provides conservationists with all the critical pieces necessary to design a comprehensive communication & outreach plan that motivates people to take action and start a conservation movement.
Through the weekly lessons and worksheets, we clarify what we’re asking audiences to do, dive into the many reasons why people will or won’t take action, and identify practical strategies for motivating change.
This workshop ran from January to February 2019 and registration is currently closed.
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This workshop is for you, if…
You’re trying to inspire new conservation behaviors in your community
You communicate with members, subscribers, and followers and wish they would get more actively involved in your cause
You work with volunteers and want new ways of motivating them to stay engaged and take action
You want to take your existing community outreach efforts to the next level and sustain the momentum you’ve achieved
You just want your colleagues to clean their dirty dishes!!! #kiddingnotkidding
If any part of your work is asking people to get more engaged in conservation activities – whether it’s donating, joining, advocating or changing their own behaviors – then this workshop series will equip you with the skills needed to reduce unsustainable behaviors and mobilize communities towards conservation action.
What you will get from this workshop
By the end of this workshop, participants will be able to:
1. Select specific behaviors to promote that will achieve a project’s goal.
2. Determine priority audiences for communication and outreach efforts.
3. Identify tangible and psychological barriers to behavior change.
4. Explore message frames and approaches that help overcome psychological barriers.
5. Select appropriate forms of communication and outreach for the audience.
6. Bring it all together into a comprehensive strategy and implementation plan.
Included in the program
Participants receive all the following:
- Live lessons (1 per week) with activities, interactions, and time for Q&A.
- Lifetime access to recordings to watch replays or if a live lesson is missed.
- Downloadable worksheets for all lessons – for you to use, keep and integrate into your own programs.
- Opportunity to have worksheets reviewed by me between lessons for suggestions and feedback.
- Invitation to a private Facebook group where additional questions can be asked, and resources shared.
- Certificate of completion once all worksheets have been completed and submitted.
- Opportunity to meet other amazing conservationists working on similar issues.
Brooke’s course was incredibly engaging, useful, and fun! We didn’t just learn theories, she gave us actual tools and techniques that we applied to real-world challenges, building strategies as we went for spurring social movements in our own work.
Willow Battista
Environmental Defense Fund
Brooke is a whiz at applying human behavior dynamics and effective marketing strategies to conservation problems. You’ll learn how to design an environmental campaign or outreach plan that motivates people to address critical environmental issues.
Vanessa Lopez
Defenders of Wildlife
Stay tuned for the next workshop dates!
Dates for the next online workshop will be announced through my email newsletter.
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Meet the trainer
I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.
I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!
Learn more about my work here.
Awesome people I’ve worked for and with
Word on the street
Brooke has the theoretical and practical expertise to advise and train conservationists from diverse backgrounds and cultures. She is dynamic, and passionate about the work she does as well as the people she works with, and is an enormous pleasure to work with. Highly recommended.
Paul Butler
Rare
Brooke is an excellent trainer and highly capable facilitator who creates a positive, stimulating training atmosphere. Her experience in commercial marketing and behaviour change for conservation NGOs is clearly evident.
Stuart Paterson
Fauna & Flora International
Brooke’s understanding of current science and business trends opened up new ways of thinking about what we have to market, who we should be marketing to, and how to reach them.
Ann Staples
NC Public Health
Brooke’s 3-day course had great balance between lecture, exercises, and group work. She is at home in front of the room and creates a space where participants are actively engaged.
Christina Imrich
Wildlife Conservation Society
This was one of the clearest, most direct webinars that I have attended. Brooke Tully did a fantastic job. Her slides were as easy to understand and follow as her talking points.
Kim Young
Wolf Haven Int’l
Brooke has a unique ability to think conceptually and strategically, but not in a way that is divorced from real-world reality.
David Walker
Population Media Center