“Making Moves” Online Workshop

Started on January 16, 2019

To protect our planet, we need people to rally behind environmental actions and adopt more sustainable behaviors. Yet motivating people to get up and do something feels increasingly difficult to achieve.

So, what separates those conservation initiatives that “take off” from those that can’t seem to get off the ground?

It comes down to understanding why people don’t do things, what motivates them to take action, and how we can use those insights in our own communication and outreach efforts.

This online workshop helps programs apply behavioral insights and effective communication strategies that motivate people to take action and create a conservation movement that sticks.

This workshop is for you, if…

You’re trying to inspire new conservation behaviors in your community

You communicate with members, subscribers, and followers and wish they would get more actively involved in your cause

You work with volunteers and want new ways of motivating them to stay engaged and take action

You want to take your existing community outreach efforts to the next level and sustain the momentum you’ve achieved

You just want your colleagues to clean their dirty dishes!!! #kiddingnotkidding

If any part of your work is asking people to get more engaged in conservation activities – whether it’s donating, joining, advocating or changing their own behaviors – then this workshop series will equip you with the skills needed to reduce unsustainable behaviors and mobilize communities towards conservation action.

What you will get from this workshop

By the end of this workshop, participants will be able to:

1.  Select specific behaviors to promote that will achieve a project’s goal.

2.  Determine priority audiences for communication and outreach efforts.

3.  Identify tangible and psychological barriers to behavior change.

4.  Explore message frames and approaches that help overcome psychological barriers.

5.  Select appropriate forms of communication and outreach for the audience.

Included in the cost of the workshop

As part of the registration cost ($525.00), participants will receive all the following:

  • 6 live lessons (1 per week) with activities, interactions, and time for Q&A.
  • One recorded pre-lesson delivered to your inbox prior to the first live lesson.
  • Lifetime access to recordings to watch replays or if a live lesson is missed.
  • Downloadable worksheets for all lessons – for you to use, keep and integrate into your own programs.
  • Opportunity to have worksheets reviewed by me between lessons for suggestions and feedback.
  • Invitation to a private LinkedIn group where additional questions can be asked, and resources shared.
  • Certificate of completion once all 6 lessons have been viewed (live or recorded versions).

Cost of course (of course!)

Cost for this six-week course is $525.00 per person. Registration and payment by credit card can be completed by clicking on the below button.

Financial Support

Reach out to me directly if you work for a very small non-profit, are a student, or are self-funded and need financial support to join.


Refund Policy

  • All refund requests made by January 22nd, 2019, 8:00am EST will receive a full refund. This means you can even attend the first lesson and decide to leave the workshop prior to Lesson 2 with a full refund.
  • Refund requests made any time after January 22nd, 2019, 8:00am EST will receive a 70% refund of the amount paid.

Become a sponsor or book a package

Do you work for an organization that may want to purchase at least 5 spots in this course, or that may be interested in sponsoring spots for others?

If so, then sponsorship and package opportunities are available! Details are included in this PDF.

Workshop schedule

All lessons take place on Wednesdays at 12:15pm EST and last for 60 minutes. Recordings are available immediately after the live session concludes.

January 16, 2019 – Lesson 1: Identifying Behaviors

In lesson 1, we will identify behaviors contributing to current conservation challenges and those needed to achieve conservation goals.  We will also determine the gap between existing and desired behaviors.

January 23 – Lesson 2: Prioritizing Audiences

In lesson 2, we will identify the “who” behind the existing and desired behaviors and explore the ‘sphere of influence’ around priority audiences.

January 30 – Lesson 3: Why People DON’T Do Things

In lesson 3, we’ll go in-depth on the psychological, communication, and physical factors that prevent audiences from changing their behavior or adopting new behaviors.

February 6 – Lesson 4: Why People WILL Do Things

In lesson 4, we will consider how concepts of “social proof”, “stewardship” and “self-efficacy” contribute to motivating action.

February 13 – Lesson 5: Messages & Images that Motivate

In lesson 5, we’ll look at a message frames and how to craft effective messages and select reinforcing images that overcome psychological barriers and lead to action.

February 20 – Lesson 6: Choosing Media and Methods

In the final lesson, we will identify the most effective and cost-efficient methods of reaching priority audiences that also support the conservation message.

Meet the trainer

I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.

I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!

Learn more about my work here.

Awesome people I’ve worked for and with

Word on the street

Brooke has the theoretical and practical expertise to advise and train conservationists from diverse backgrounds and cultures. She is dynamic, and passionate about the work she does as well as the people she works with, and is an enormous pleasure to work with. Highly recommended.

Paul Butler

Brooke is an excellent trainer and highly capable facilitator who creates a positive, stimulating training atmosphere. Her experience in commercial marketing and behaviour change for conservation NGOs is clearly evident.

Stuart Paterson
Fauna & Flora International

Brooke’s understanding of current science and business trends opened up new ways of thinking about what we have to market, who we should be marketing to, and how to reach them.

Ann Staples
NC Public Health

Brooke’s 3-day course had great balance between lecture, exercises, and group work. She is at home in front of the room and creates a space where participants are actively engaged.

Christina Imrich
Wildlife Conservation Society

This was one of the clearest, most direct webinars that I have attended. Brooke Tully did a fantastic job. Her slides were as easy to understand and follow as her talking points.

Kim Young
Wolf Haven Int’l

Brooke has a unique ability to think conceptually and strategically, but not in a way that is divorced from real-world reality.

David Walker
Population Media Center