Making Moves online course
Making Moves online course
This seven-week online course provides conservationists with the critical skills and tools needed to design a comprehensive communication & outreach plan that motivates people to take action.
Through the weekly lessons and worksheets, we clarify what we’re asking audiences to do, dive into the many reasons why people will or won’t take action, and identify practical & creative strategies for motivating change.
This course is for you, if…
» You’ve ever felt frustrated that your current outreach efforts weren’t producing the desired results: “they’re still doing the things we’re telling them not to do!!!”
» You’re trying to inspire new conservation behaviors in your community or get people to take action for a cause, but aren’t sure where to start.
» You’ve felt like your messages were only reaching the “already converted” and you need more people to get on board.
» You’ve made great progress but need to keep the momentum going and aren’t sure how to reach the next level.
» You’re interested in building your own capacity as a behavior change communicator.
If any part of your work is asking people to get more engaged in conservation activities – whether it’s donating, joining, advocating or changing their own behaviors – then this course will equip you with the skills, insights and processes you need to create powerful conservation movements.
What you will learn in this course
Through the weekly lessons and worksheets, participants will learn how to:
#1) Prioritize behaviors to promote
#2) Identify audiences to reach
#4) Discover motivators for change
#5) Craft compelling messages & images
#6) Choose communication methods
#7) Design a comprehensive plan
For all the details, take a look at the full course syllabus using the button below.
Price of the course
Cost for the seven-week course is $637 per person. Registration and payment by credit card can be completed by clicking on the below button.
Team rates are available if you’re completed the course as a group. Email me to discuss.
There are a limited number of spots available at discounted rates. These are reserved for individuals working in small non-profits or in resource-limited areas, students, or those who are self-funded and need financial support to join.
Use this application form to apply for one of the following discounted rates:
Included in the program
Participants receive all the following:
Useful or Extremely Useful to their work, 94.5% of respondents
Meeting or Exceeding Expectations, 100% of respondents
4.6 out of 5 stars
Meet the trainer
I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.
I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!
Learn more about my work here.
Awesome people I’ve worked for and with
Word on the street