Making Moves online course

This seven-week online course provides conservationists with the critical skills and tools needed to design a comprehensive communication & outreach plan that motivates people to take action.

Through the weekly lessons and worksheets, we clarify what we’re asking audiences to do, dive into the many reasons why people will or won’t take action, and identify practical & creative strategies for motivating change.

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This course is for you, if…

» You’ve ever felt frustrated that your current outreach efforts weren’t producing the desired results: “they’re still doing the things we’re telling them not to do!!!”

» You’re trying to inspire new conservation behaviors in your community or get people to take action for a cause, but aren’t sure where to start.

» You’ve felt like your messages were only reaching the “already converted” and you need more people to get on board.

» You’ve made great progress but need to keep the momentum going and aren’t sure how to reach the next level.

» You’re interested in building your own capacity as a behavior change communicator.

If any part of your work is asking people to get more engaged in conservation activities – whether it’s donating, joining, advocating or changing their own behaviors – then this course will equip you with the skills, insights and processes you need to create powerful conservation movements.

What you will learn in this course

Through the weekly lessons and worksheets, participants will learn how to:

#1) Prioritize behaviors to promote

  • Setting behavior goals & objectives
  • Differentiating between actions & behaviors
  • Creating a behavior journey map

#2) Identify audiences to reach

  • Segmenting and prioritizing audiences
  • Mapping challenges with achieving behaviors
  • Exploring “spheres of influence”

#3) Understand barriers to change

#4) Discover motivators for change

  • Exploring internal and external motivators
  • Identify when motivators are needed
  • Develop an audience profile

#5) Craft compelling messages & images

  • Creating clear calls-to-action
  • Selecting message frames
  • Choosing supportive images

#6) Choose communication methods

  • Reviewing communication & outreach options
  • Exploring effective combinations of methods
  • Choosing best approach for program

#7) Design a comprehensive plan

  • Creating a strategy snapshot
  • Planning first phases of implementation
  • Deciding what to measure and how

For all the details, take a look at the full course syllabus using the button below.

Included in the program

Participants receive all the following:

  • 7 weekly live lessons (1-hour each) with activities, interactions, and time for Q&A.
  • Lifetime access to recordings (online and offline versions) to watch replays, or if a live lesson is missed.
  • Worksheets & instruction guides for you to use, keep and incorporate into your own programs.
  • Opportunity to have worksheets reviewed by me between lessons for suggestions and feedback.
  • Three live Q&A sessions between lessons to help trouble-shoot difficult sections of the worksheets.
  • Invitation to a private Facebook group where additional questions can be asked, and resources shared.
  • Certificate of completion once all worksheets have been completed and submitted.
    • There are six worksheets in total; each worksheet can take 1 to 4 hours to complete thoroughly.
  • Opportunity to meet other amazing conservationists working on similar issues.

Brooke is a whiz at applying human behavior dynamics and effective marketing strategies to conservation problems. You’ll learn how to design an environmental campaign or outreach plan that motivates people to address critical environmental issues.

Vanessa Lopez
Defenders of Wildlife

Brooke’s course was incredibly engaging, useful, and fun! We didn’t just learn theories, she gave us actual tools and techniques that we applied to real-world challenges, building strategies as we went for spurring social movements in our own work.

Willow Battista
Environmental Defense Fund

Previous students…

Designed communication & outreach plans that motivated people to:
  • Use (and remember to bring!) alternatives to single-use plastics.
  • Adopt biodiversity-friendly agricultural practices.
  • Get actively involved in watershed protection.
  • Select wildlife-friendly souvenirs when traveling.
  • Keep their cats indoors to keep them, and wildlife, safe.
  • Protect local barn owls by installing nesting boxes.
  • Better protect livestock to reduce carnivore-human conflict.
  • Petition for and support wildlife and habitat protections.
  • Join their events and spread the word to others.
Rated the course as:

Useful or Extremely Useful to their work, 94.5% of respondents

Meeting or Exceeding Expectations, 100% of respondents

4.6 out of 5 stars

Meet the trainer

I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.

I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!

Learn more about my work here.

Awesome people I’ve worked for and with

Word on the street

Brooke has the theoretical and practical expertise to advise and train conservationists from diverse backgrounds and cultures. She is dynamic, and passionate about the work she does as well as the people she works with, and is an enormous pleasure to work with. Highly recommended.

Paul Butler
Rare

Brooke is an excellent trainer and highly capable facilitator who creates a positive, stimulating training atmosphere. Her experience in commercial marketing and behaviour change for conservation NGOs is clearly evident.

Stuart Paterson
Fauna & Flora International

Brooke’s understanding of current science and business trends opened up new ways of thinking about what we have to market, who we should be marketing to, and how to reach them.

Ann Staples
NC Public Health

Brooke’s 3-day course had great balance between lecture, exercises, and group work. She is at home in front of the room and creates a space where participants are actively engaged.

Christina Imrich
Wildlife Conservation Society

This was one of the clearest, most direct webinars that I have attended. Brooke Tully did a fantastic job. Her slides were as easy to understand and follow as her talking points.

Kim Young
Wolf Haven Int’l

Brooke has a unique ability to think conceptually and strategically, but not in a way that is divorced from real-world reality.

David Walker
Population Media Center
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