Making Moves online course
Making Moves online course
This seven-week online course provides practitioners with the critical skills and tools needed to design a communication & outreach plan that motivates people to take action.
Through weekly lessons and worksheets, we’ll clarify behavior change goals and audiences, dive into the psychology behind why people will or won’t take action, and identify practical & creative strategies for motivating change.
This course is for you, if…
» You’ve ever felt frustrated that your current outreach efforts weren’t producing the desired results: “they’re still doing the things we’re telling them not to do!!!”
» You’re trying to inspire new behaviors in your community or get people to take action for a cause, but aren’t sure where to start.
» You’ve felt like your messages were only reaching the “already converted” and you need more people to get on board.
» You’ve made great progress but need to keep the momentum going and aren’t sure how to reach the next level.
» You’re interested in building your own capacity as a behavior change communicator.
If any part of your work is asking people to get more engaged in conservation, sustainability or environment related activities and behaviors, then this course will equip you with the skills, insights and process you need to create powerful conservation movements.
Price of the course
There are four tiers of pricing options available (all listed in USD currency):
Standard rate = $635
Small NGO & self-funded rate = $254 (a 60% discount)
» Small NGOs are defined as organizations with an annual revenue less than $1 million USD.
Student rate = $95.25 (an 85% discount)
» Available for both undergrad and graduate students.
Scholarship = Free
» Applications to receive a full scholarship will be launched two months prior to the start of the course. Only a limited number of scholarship spots will be available. Priority candidates will be individuals working in low-income, resource-strapped settings who cannot afford the above rates.
If multiple members of your organization are interested in joining the course, then a team or group rate may be a good option for you. Reach out to me directly to arrange.
Team rates: structured so a team works collectively on a single set of worksheets throughout the course with one member serving as the team “lead”.
Group rates: a packaged discount for multiple participants coming from the same organization.
*Team and group rates can only be applied to the standard rate of the course.
What you will learn in this course
Through the weekly lessons and worksheets, participants will learn how to:
#1) Prioritize behaviors to promote
#2) Identify audiences to reach
#4) Discover motivators for change
#5) Craft compelling messages & images
#6) Choose communication methods
#7) Design a comprehensive plan
Included in the program
Participants receive all the following:
Useful or Extremely Useful to their work, 94.5% of respondents
Meeting or Exceeding Expectations, 100% of respondents
4.6 out of 5 stars
Meet the trainer
I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.
I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!
Learn more about my work here.
Awesome people I’ve worked for and with
Word on the street