Knowing your audience & being able to develop effective messaging for that audience isn’t easy. But when you can identify deterrents & motivators to address those possible setbacks, it increases the chances of your audience participating in a call to action! Making Moves helps you do just that!

Thanks to Brooke, now I’m confident that I can inspire change. Her practical focus, checks for understanding, guided worksheets, personalized feedback, and group sessions built both knowledge and skills.

If you are a conservationist struggling with how to change people’s attitude towards participation in wildlife and their habitat protection, the Making Moves course provides all the answers.

Just like it did for me, going through the course made conservation outreach and communication more approachable. From understanding your audience to framing the right conservation messages. All the resources are at your disposal, so you can always make references. And yes, Brooke is incredible!

As someone with a background in marine conservation and policy, this course helped me to take my science communication skills to the next level! The course was a massive value to our organization. Plus I now find myself connected to a network of individuals working to solve the same issues!

This course is invaluable! Brooke has an uncanny ability to distill years of wisdom and practice into bite sized pieces everyone can understand, along with the resources and support needed to apply the work effectively for years to come. It was one epiphany after another. Bravo, and thank you!!

This course knocks down the dreaded “silos”! It teaches you how to combine what is known from scholarly theory and marketing/industry principles, and use both in practical applications. I learned a lot and came away with an actionable plan!

It was nice to spend time with people who are interested in this topic. As a communication freelancer, I often feel isolated while simultaneously expected to be an expert. Brooke’s enthusiasm and knowledge made this a welcoming place to learn and think through my most challenging problems.

I really loved this course. It allows me to improve my strategic knowledge to carry out communication campaigns with a focus on behavioral change, achieving the work in a better way with the projects assigned within my organization. Also Brooke is an amazing teacher!

‘Making Moves’ has helped me create more concise, clear calls to action. And I’m thinking more critically about how to flip passive messaging. After all, we want people to take action! The course has helped me create messages that are easily understood and easy to follow.

The course has helped me see that we do not have to be mean or judgmental to those whose behaviors we wish to change. It’s the complete opposite.

Making moves is an incredible learning experience, from the materials, to the classes and all the social media information. You are part of a community, a movement, that supports your work.

This course provides a unique ride to understand the position of your target audience to have empathy and to prepare clear messages for bigger impact.

Brooke’s course was incredibly engaging, useful, and fun! We didn’t just learn theories, she gave us actual tools and techniques that we applied to real-world challenges, building strategies as we went for spurring social movements in our own work.

I gained practical tools and technical support for building behavior change into a training and communication campaign for a grassroots community action project.

Brooke is a whiz at applying human behavior dynamics and effective marketing strategies to conservation problems. You’ll learn how to design an environmental campaign or outreach plan that motivates people to address critical environmental issues.

The course included a synthesis of some of the most relevant behavioural science theories and showed how to translate them into effective behaviour change campaigns.