‘Making Moves’ online course
‘Making Moves’ online course
We’re all working hard to motivate people to make better decisions for the environment.
And it’s frustrating when messages don’t get through and don’t produce the desired results.
“Why are they still doing the things we’re telling them not to do?!?!”
This seven-week course guides you through the exact steps to design an outreach plan that motivates action, so you can move from frustration to celebration!
Course dates for 2020 are tentatively scheduled for September 3 – October 15. Registration is not yet open. Sign up for the waiting list to be the first to receive updates on registration and more.
This course is for you, if…
» You’ve ever felt frustrated that your current outreach efforts weren’t producing the desired results: “they’re still doing the things we’re telling them not to do!!!”
» You’re trying to inspire new behaviors in your community or get people to take action for a cause, but aren’t sure where to start.
» You’ve felt like your messages were only reaching the “already converted” and you need more people to get on board.
» You’ve made great progress but need to keep the momentum going and aren’t sure how to reach the next level.
» You’re interested in building your own capacity as a behavior change communicator.
If any part of your work is asking people to get more engaged in conservation, sustainability or environment related activities and behaviors, then this course will equip you with the skills, insights and process you need to create powerful conservation movements.
Price of the course
The standard cost of the course is USD $635.00 per participant.
Applications for self-funded, student, and small NGO (annual revenue < USD $1M) course rates will be available at least two months prior to the start of the course.
In addition, a limited number of full scholarships spots will be available for individuals working in low-income, resource-strapped settings. Applications for scholarships will also launch two months prior to the start of the course.
Email subscribers and those on the course wait-list will be the first notified of application and registration dates.
If you need to get a head-start on securing funds for your course registration fee, then these resources can help you make the case.
Below you’ll find a pre-written email to send to your boss, as well as a pitch deck to approach them in-person or attach to your email.
You can download and customize them as you see fit.
» Pre-written email to your boss: Copy & paste or download this email template to get the conversation with your supervisor started.
» Pitch deck for your boss: Attach this to the above email or use it as a presentation to approach your boss in-person. Instructions for downloading are included on the first few slides.
If multiple members of your organization are interested in joining the course, then a team or group rate may be a good option for you. Reach out to me directly to arrange.
Team rates: structured so a team works collectively on a single set of worksheets throughout the course with one member serving as the team “lead”.
Group rates: a packaged discount for multiple participants coming from the same organization.
*Team and group rates can only be applied to the standard rate of the course.
What you will learn in this course
Through the weekly lessons and worksheets, participants will learn how to:
#1) Prioritize behaviors to promote
#2) Identify audiences to reach
#4) Discover motivators for change
#5) Craft compelling messages & images
#6) Choose communication methods
#7) Design a comprehensive plan
Included in the program
Participants receive all the following:
Over 100 participants representing 20+ countries
Through the course, they designed plans that motivated people to:
And a whole lot more!
Useful or Extremely Useful to their work, 89% of respondents
Meeting or Exceeding Expectations, 100% of respondents
4.65 out of 5 stars
Meet the trainer
I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 12 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.
I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to work with you through this live, online course!
Learn more about my work here.
Organizations of all sizes have taken the course. Join us!