“Making Moves” Online Workshop
“Making Moves” Online Workshop
Going live on January 16, 2019
To protect our planet, we need people to rally behind environmental actions and adopt more sustainable behaviors. Yet motivating people to get up and do something feels increasingly difficult to achieve.
So, what separates those conservation initiatives that “take off” from those that can’t seem to get off the ground?
It comes down to understanding why people don’t do things, what motivates them to take action, and how we can use those insights in our own communication and outreach efforts.
This online workshop helps programs apply behavioral insights and effective communication strategies that motivate people to take action and create a conservation movement that sticks.
This workshop is for you, if…
You’re trying to inspire new conservation behaviors in your community
You communicate with members, subscribers, and followers and wish they would get more actively involved in your cause
You work with volunteers and want new ways of motivating them to stay engaged and take action
You want to take your existing community outreach efforts to the next level and sustain the momentum you’ve achieved
You just want your colleagues to clean their dirty dishes!!! #kiddingnotkidding
If any part of your work is asking people to get more engaged in conservation activities – whether it’s donating, joining, advocating or changing their own behaviors – then this workshop series will equip you with the skills needed to reduce unsustainable behaviors and mobilize communities towards conservation action.
What you will get from this workshop
By the end of this workshop, participants will be able to:
1. Select specific behaviors to promote that will achieve a project’s goal.
2. Determine priority audiences for communication and outreach efforts.
3. Identify tangible and psychological barriers to behavior change.
4. Explore message frames and approaches that help overcome psychological barriers.
5. Select appropriate forms of communication and outreach for the audience.
Included in the cost of the workshop
As part of the registration cost ($525.00), participants will receive all the following:
Cost of course (of course!)
Cost for this six-week course is $525.00 per person. Registration and payment by credit card can be completed by clicking on the below button.
Reach out to me directly if you work for a very small non-profit, are a student, or are self-funded and need financial support to join.
Become a sponsor or book a package
Do you work for an organization that may want to purchase at least 5 spots in this course, or that may be interested in sponsoring spots for others?
If so, then sponsorship and package opportunities are available! Details are included in this PDF.
All lessons take place on Wednesdays at 12:15pm EST and last for 60 minutes. Recordings are available immediately after the live session concludes.
January 16, 2019 – Lesson 1: Identifying Behaviors
In lesson 1, we will identify behaviors contributing to current conservation challenges and those needed to achieve conservation goals. We will also determine the gap between existing and desired behaviors.
January 23 – Lesson 2: Prioritizing Audiences
In lesson 2, we will identify the “who” behind the existing and desired behaviors and explore the ‘sphere of influence’ around priority audiences.
January 30 – Lesson 3: Why People DON’T Do Things
In lesson 3, we’ll go in-depth on the psychological, communication, and physical factors that prevent audiences from changing their behavior or adopting new behaviors.
February 6 – Lesson 4: Why People WILL Do Things
In lesson 4, we will consider how concepts of “social proof”, “stewardship” and “self-efficacy” contribute to motivating action.
February 13 – Lesson 5: Messages & Images that Motivate
In lesson 5, we’ll look at a message frames and how to craft effective messages and select reinforcing images that overcome psychological barriers and lead to action.
February 20 – Lesson 6: Choosing Media and Methods
In the final lesson, we will identify the most effective and cost-efficient methods of reaching priority audiences that also support the conservation message.
Meet the trainer
I’ve been training non-profit organizations and local governments to use behavior change marketing in their conservation programs for over 10 years. Trainees have come from all over the world and have successfully applied these approaches to complex environmental challenges.
I’m passionate about the need to apply behavioral insights and effective communication strategies towards our shared goal of protecting this planet. And I’m excited to bring this live online workshop to you!
Learn more about my work here.
Awesome people I’ve worked for and with
Word on the street