Motivating Action

We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...

We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fu...

If fictional stories help us create the future, then what do we create when fiction doesn’t write a future for it? It's time to rewrite and retell b...

Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Anot...

Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions mor...

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate peo...

Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's ti...

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience...