When should we start something new?
Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Anot...
05 January, 2022
Motivating Action
Give yourself permission to have fun
Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions mor...
24 November, 2021
Persuasion versus Manipulation
"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate peo...
13 October, 2021
Motivating Action & Change for the Environment
All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that in...
29 September, 2021
When your leader is a laggard
Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's ti...
01 September, 2021
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience...
17 March, 2021
Don’t forget about the after-action moment
Does your behavior journey end once the audience takes an action or adopts a new behavior? If so, then it's worth exploring how can you make that mome...
14 October, 2020
Your why isn’t their why
We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffe...
25 September, 2020
There’s no SHAME in my game
Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will h...
22 July, 2020
There is no formula for changing behaviors
The goal of designing a tailored strategy isn't to find the one right answer that will create change. That doesn't exist! The goal is to put the most ...
08 July, 2020
The anti-racism movement is growing & we ALL need to join
Many organizations put out statements standing in solidarity with the Black Lives Matter movement and with commitments to combat racism. Which is awes...
09 June, 2020
Should we use fear in our messages?
Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using...
27 May, 2020
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