Motivating Action

Smokey Bear first came on the scene in 1944 to remind us that "Only YOU can prevent forest fires." Where are they now?...

D.A.R.E. officers first entered classrooms in 1983 to prevent kids from doing drugs and joining gangs. Where are they now?...

The Got Milk? milk-mustache campaign ran for 20 years and is widely known and loved. But where are they now? Read on to find out....

You successfully launched the petition. Maybe it meets the goal, maybe it doesn't. Either way, do you have a plan for what comes next? Use this post t...

Explore why we value items and projects more when we've helped build them and feel a sense of ownership over them....

We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...

We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fu...