Motivating Action

"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate peo...

Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's ti...

Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience...

We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffe...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will h...

Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using...