This or That: Easy To Do or Impactful?
We want Californians to take shorter showers during times of drought. Which motivator works best: making it easy to do or impactful? Find out inside!...
14 September, 2022
Motivating Action
This or That: Self-efficacy or Fun To Do?
We want younger generations to push their government representatives to take climate action. Which motivator works best: self-efficacy or making it fu...
09 August, 2022
This or That: Purpose or Tangible Benefits?
We want households to reduce food waste. Which motivator works best to get them going: purpose or tangible benefits? Head inside to find out!...
26 July, 2022
This or That: Intrinsic Benefits or Responsibility?
We want fishers to recycle broken fishing nets instead of tossing them overboard. Which motivator works best to get them started: intrinsic benefits o...
13 July, 2022
This or That: Social Proof or Influencers?
You want more people to participate in your annual No Mow May campaign. Should you use social proof or influencers to spark action? Head inside to fin...
29 June, 2022
Rethinking…the future
If fictional stories help us create the future, then what do we create when fiction doesn’t write a future for it? It's time to rewrite and retell b...
08 June, 2022
When should we start something new?
Why is setting goals in January so popular to do? One reason is because these milestones in time make it easier to commit to doing something new. Anot...
05 January, 2022
Give yourself permission to have fun
Get audiences more engaged and excited about sustainability by infusing fun into what you're asking them to do. I share two ways of making actions mor...
24 November, 2021
Persuasion versus Manipulation
"Isn't this manipulating the audience??" Many of us receive this question after explaining how behavioral science and psychology can help motivate peo...
13 October, 2021
Motivating Action & Change for the Environment
All behavior change approaches should be tailored to reflect the local context of the community, yet I have identified several key ingredients that in...
29 September, 2021
When your leader is a laggard
Laggards are the hardest segment to reach and its typically not worth the effort. But what if your leader sits in the laggard category??? Then it's ti...
01 September, 2021
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience...
17 March, 2021
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