This introductory training helps you make immediate, strategic shifts to your messaging approach that will motivate more people to take action.

Messages that Motivate is a self-guided course containing ~80 minutes of video content, a downloadable workbook to apply the concepts to your own projects, additional resources for learning more, and lifetime access to the materials.

cost: $55

It’s important to know why people may not take action, so we can find the best ways to motivate them.

This booklet covers 4 big-picture reasons why people don’t do things: it’s easier not to, they can’t, it got too difficult & they don’t get why they should.

My top recommendations for books, newsletters, social accounts and articles to stay informed on the latest and greatest in behavioral science, marketing strategies and approaches, consumer insights, and beyond.

When tackling illegal activities, do we focus on the fact that we are not catching everyone who is doing the illegal activity OR the fact that people are doing illegal activity in the first place?

Well, we need to tackle BOTH. This Slideshare includes four lessons I’ve learned about balancing the two.