How To Motivate People To Act
For as smart as we are, humans rarely decide to do something based on rational arguments, data, or facts.
Rather, we make decisions based on what others are doing around us and how we feel.
This guide will help you discover what motivates people to act and how to apply those insights to your own behavior change projects.
Why People Don’t Do Things
It’s important to know why people may not take action, so we can find the best ways to motivate them.
This booklet covers 4 big-picture reasons why people don’t do things: it’s easier not to, they can’t, it got too difficult & they don’t get why they should.
Recommended Reading List
My top recommendations for books, newsletters, social accounts and articles to stay informed on the latest and greatest in behavioral science, marketing strategies and approaches, consumer insights, and beyond.
Slideshare: Balancing the Carrot and the Stick
When tackling illegal activities, do we focus on the fact that we are not catching everyone who is doing the illegal activity OR the fact that people are doing illegal activity in the first place?
Well, we need to tackle BOTH. This Slideshare includes four lessons I’ve learned about balancing the two.