ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...
28 November, 2023
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....
15 November, 2023
ON THE BIAS: Sunk Cost Fallacy
Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...
31 October, 2023
ON THE BIAS: Fluency Shortcut
Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....
18 October, 2023
ON THE BIAS: Reactance Effect
People react negatively to being told what they must or can't do, which is called the reactance effect. Preventing this from happening is key....
03 October, 2023
ON THE BIAS: Picture Superiority Effect
We process pictures much faster than we process words, and we remember those images for far longer. Yet not all images produce the desired results....
29 November, 2022
ON THE BIAS: Present Bias
We make plenty of decisions today, in the present moment, but not all of them benefit our future selves. Learn how we can close that gap....
08 November, 2022
ON THE BIAS: Mere Exposure Effect
Explore why repeated exposure to concepts and behaviors increases our familiarity and comfort with adopting change....
26 October, 2022
ON THE BIAS: The IKEA Effect
Explore why we value items and projects more when we've helped build them and feel a sense of ownership over them....
12 October, 2022