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The Diffusion of Innovation Theory sparks many questions about the world around us. One of those being: how do we know if an idea will become a trend ...

Rather than spend our efforts making our audience feel shame, let's use those resources to direct them towards choices, habits and actions that will h...

Beyond the question of whether fear works or not to motivate action, I wonder if it's an approach we SHOULD use. Head inside for thoughts on how using...

Veruca Salt wants to see results now! When this happens, we have to resist the pressure to produce short-term results that don't deliver on our long-t...