Terms of Engagement: The Reward
Yay, the audience has taken action! So, we're done, right??? Not so fast. Providing a post-action reward keeps the audience engaged and doing more....
20 March, 2024
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Terms of Engagement: The Ask
We've extended an invitation to join our efforts and engaged the audience in a deeper conversation. Now, it's time to make the ask!...
06 March, 2024
Terms of Engagement: The Conversation
Now that you have your audience's attention, how will you keep them engaged? It's time to start the conversation....
21 February, 2024
Terms of Engagement: The Invitation
Let's explore how we can engage our audience through a series of stages. First up, the invitation to join our movement!...
07 February, 2024
ON THE BIAS: Fresh Start Effect
Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...
28 November, 2023
ON THE BIAS: Choice Overload
Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....
15 November, 2023
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