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14 April, 2021
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Latest + Greatest
Using descriptive norms in messaging
Using social norm messages, like descriptive norms, can provide behavioral cues for our audience. But, it's not as simple as just telling our audience...
17 March, 2021
Pandemic Musings (part 2 of 2)
This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...
03 March, 2021
Pandemic Musings (part 1 of 2)
This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or m...
17 February, 2021
The need for agility
It was challenging for a lot of orgs to quickly pivot when the pandemic hit, yet we don't have to get caught off-guard by new trends. Here are ways to...
03 February, 2021
Demographics tell an incomplete story
With demographics becoming more fluid and less indicative of behavior patterns, it's important to lead with psychographics when segmenting audiences. ...
11 November, 2020
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