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Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...

28 November, 2023

Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....

15 November, 2023

Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...

31 October, 2023

Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....

18 October, 2023

People react negatively to being told what they must or can't do, which is called the reactance effect. Preventing this from happening is key....

03 October, 2023

Smokey Bear first came on the scene in 1944 to remind us that "Only YOU can prevent forest fires." Where are they now?...

05 September, 2023

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