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Why do we wait until the start of a new week, month, or year to create new habits? Because it gives us a fresh start! ...

Providing too many options to choose from overwhelms the audience and leads to indecision and inaction. Learn how to simplify the choice....

Why do we let past investments in time and effort (a.k.a. sunk costs) cloud our decisions to press forward with a behavior or project? ...

Fluency shortcuts are statements that are easier to understand and sound pleasing to the ear, which increases trust, affinity & confidence....