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This is my second installment of pandemic musings, or "pandemusings", with a set of reflections on what it takes to create and communicate change. ...

This past year left me with a set of reflections on what it takes to create and communicate change. This is what I'm calling my pandemic musings, or m...

It was challenging for a lot of orgs to quickly pivot when the pandemic hit, yet we don't have to get caught off-guard by new trends. Here are ways to...

With demographics becoming more fluid and less indicative of behavior patterns, it's important to lead with psychographics when segmenting audiences. ...

We could spend all our time convincing our audiences to take action for the reasons WE think they should. But that's the long route and it's an ineffe...